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Case Studies

Case Study: Renaissance Faire

Situation: A regional Renaissance Faire had engaged with a large digital agency known for its great progress reports, as well as a social media expert who specialized in large outdoor social events to drive more attendance to their outdoor event. However, the combination of both still didn’t drive substantial traffic or sell enough tickets. Organizers […]

Case Study: New Website

Industry: Day Camp Challenge: The company’s website was not converting new campers in the way that they wanted. The company’s website was cluttered, with too much content and no direction of where to go on the website. Visitors did not stay long and thus did not convert into new customers. Actions: After a thorough intake, […]

Case Study: Building a Marketing Plan

Industry: Retail Challenge: The company was frustrated with the results they were getting from their current marketing. They wanted to get more direction in how to market their business more effectively utilizing a variety of marketing tools. Actions: After a thorough intake evaluation, FIA helped to identify the company’s strengths, weaknesses, USP’s (unique selling points), […]

Case Study: Staying in Touch with Clients

Industry: Catering Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way. Actions: Included valuable info about party planning, hot new trends and menus Results:           Saw an open rate of 30% [versus the industry average of 22%) Average of 3% clicked through to the website versus industry […]