Nancy Sipera, President
In this time of COVID, an organization’s very survival depends on smart planning, savvy marketing, and rebuilding their pipeline of leads. Whether it’s sending the message that your business is safe, implementing tactics to ensure social distancing and put customers at ease, or adapting your marketing to be sensitive to the current circumstances, a sure, steady hand can guide you.
Nancy Sipera understands that any successful marketing campaign – whether during or after the pandemic – starts with a plan. Her ability to approach projects from a strategic point of view, with expert guidance and advice customized to match the goals of the client, has earned tangible results for First Impressions clients such as The University of Pennsylvania, Rutgers University, Atlas Van Lines’ franchisees, New Jersey Transit, BCA Insurance Group, New Jersey Renaissance Faire, Liberty Lake Day Camp and RE/MAX of NJ.
But she’s not only an impresario when it comes to strategizing; her creative thinking and spot-on execution give every campaign a professional luster and bring impactful results. From the shapes, colors, lines and taglines of a memorable print ad or logo, to the engaging content of a social media post designed to grab eyeballs and be shared, First Impressions delivers magic that opens doors to new clients, sells products and services, and creates not just customers but devoted brand fans. And it’s this creativity that’s made her a six-time winner of The Communicator Award for her clients’ creations.
Nancy’s experience spans many industries, including banking, building, corporate training, education, HVAC, insurance, IT, legal, manufacturing, private schools, retail, real estate and senior services – both for the general consumer and B2B. She has worked with such hospitality flagships as Holiday Inn, Wyndham, Radisson, Hawthorn Suites, and Comfort Inn, as well as NCI-supported cancer studies for breast and prostate cancer, diabetes and ophthalmic care. A devoted mother of 2, she is also tuned into and has in-depth experience at reaching moms, one of the greatest purchasing segments there is.
First Impressions loves playing in the following sandboxes: Strategic Marketing, Strategic Action Plans, Consulting, Advertising Plans, Media Buying, Project Management, Online Marketing, Social Media Marketing, Videos, Webinars, Creative, Execution, Graphic Design, Copywriting, Printing, Public Relations, and Promotional + Property Management Signage.
Jonathan Dewees, Director of Digital Marketing
Jon brings decades of experience in technological understanding and digital marketing strategy to every project. He is a Google Certified AdWords specialist, a certified expert in email marketing, a text marketer and is also proficient in search engine optimization.
His ability to create integrated marketing strategies, which is a blend of “conventional” marketing (such as direct mail) – with online marketing (such as Search Engine Optimization) – have resulted in even better results for his clients, compared to using solely online or offline tools.
He founded Dewees Business Systems, a technology integration and servicing company, and also Global Print Systems, a wireless print technology company, for which he holds a patent, servicing clients such as Disney, Marriott and USAir.
Chuck Eldridge, Large Format Sign Specialist
Marketing through signage has been seen a revolution of changes. With more than 40 years in the printing, signage and packaging industry, Chuck Eldridge has stayed at the forefront of the technological and creative advances within the industry.
With the ability to draw from old-school wisdom and combine it with new age technology, Chuck is able to create and manufacture images that help clients stand out from the rest.
He prides himself on finding reasonable and economic solutions to client projects and works collaboratively with creative teams to make that happen.