The challenge of how to convert new campers to day camp.
The current process for converting prospective camper families into booked customers involved an ‘all-hands-on-deck’ approach that involved the director and staff. They needed a more hands-off process to sort through the leads and identify the most interested prospects.
After a thorough intake, First Impressions mapped out a path that included visuals and a social media campaign aimed at camper parents, including:
By creating an improved user experience for the prospective parents, engagement increased. The data showed…