Expanding their brand and ROI
A regional insurance brokerage firm sought to increase name recognition through a free webinar series targeted to construction professionals, one of the core industries they service.
We launched an awareness campaign that included paid and unpaid digital marketing, e-blasts for all three webinars, and a public relations effort targeting construction trade publications/websites and local business groups to which both companies belonged.
• The paid ad campaign resulted in nearly 46,000 impressions alone, and hundreds of click-throughs to the webinar landing page.
• News of the webinar series appeared in two major industry publications, and on the websites and/or e-newsletters of the Associated Builders and Contractors-New Jersey Chapter and the Burlington County Chamber of Commerce.
• $100,000 worth of new business as a direct result of the webinars
• By hand-picking partners for the webinars, we were able to reduce the client’s costs, while increasing their exposure to and improving working relationships with other companies